COOKIE POLICY
1. What are cookies
Cookies are small text files that a website places on your device (computer, tablet, or smartphone) when you visit it. They allow the website to remember your preferences and improve your browsing experience.
2. How we use cookies
The website unico-porto.pt uses cookies to ensure its proper functioning, analyze its usage, and, with your consent, support our marketing activities. No non-essential cookie is placed before the user has given explicit consent through the cookie banner.
3. Categories of cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the website to function. They do not require consent and cannot be disabled.
- Website session (WordPress/Elementor): keeps the session active during browsing
- Cookie preferences: remembers your choices made in the cookie banner
- Language preference (Polylang): remembers the language selected by the user to display content in the correct language
- Website cache (LiteSpeed Cache): technical cookie that optimizes website performance and page loading times
- Contact forms (WPForms): session cookie used for spam prevention and proper functioning of forms
3.2 Analytics cookies (require consent)
Used to understand how visitors interact with the website, on an anonymous basis. Only activated with your consent. [Confirm tools to be used before launch and update this section]
- Google Analytics 4 — traffic and user behavior analysis; data retained for 14 months; see Google’s privacy policy at policies.google.com/privacy
3.3 Marketing and retargeting cookies (require consent)
Used to display relevant advertising and measure campaign effectiveness. Only activated with your consent, through scripts conditionally inserted on the platform. [Activate only the tools that will actually be used]
- Meta Pixel (Facebook/Instagram) — conversion tracking and retargeting for Meta Ads campaigns; see Meta’s privacy policy at www.facebook.com/privacy/policy
- Google Ads — conversion tracking for paid search campaigns; see Google’s privacy policy at policies.google.com/privacy
4. Cookie duration
- Session cookies: deleted when you close your browser
- Persistent cookies: remain on your device for the period indicated in each category (generally between 30 days and 2 years, depending on the tool)
5. How to manage cookies
You can manage your cookie preferences at any time:
- Through the consent banner that appears on your first visit to the website
- Through your browser settings — most browsers allow you to block or delete cookies. Consult your browser’s help section for more information
- Through the opt-out tools of third-party platforms (e.g., myaccount.google.com/data-and-privacy for Google; www.facebook.com/settings for Meta)
Please note: disabling certain cookies may affect the functioning of some website features.
6. Third-party cookies
Some website features may include third-party content (such as maps or videos) that may set their own cookies. These third parties have their own privacy policies, for which we are not responsible.
7. Updates to this policy
This Cookie Policy may be updated to reflect changes in the tools we use or in legal requirements. The updated version will always be available at unico-porto.pt/politica-de-privacidade.
8. Contact
For questions regarding the use of cookies on this website, contact us at info@unico.pt.